Exam reminders and frame collection launches. Around the counter, booking desk, or bag insert, the winners are not always the loudest advertisers. They are the ones who can still message people when no-shows, dead inventory, or quiet hours appear.
Field notes from Opticians
Morning: opticians regulars pass the counter, booking desk, or bag insert with phones already in hand. Midday: competition spikes. Evening: when no-shows, dead inventory, or quiet hours appear. If your only plan is a noon social post, you already lost the useful hours.
A pop-up merchant we modelled this for stopped doing sending daily noise until subscribers mute everything. They used Klikr for opt-in lock-screen alerts with Klikr and brought quiet Tuesday trade back above break-even.
The diary lesson for your market: own the permission, then earn the tap — every single send.
What to send this month
- Clearance pushes when shelves need to move before delivery day
- Map or booking deep-links so one tap continues the journey
- Last-minute table or chair fills for hospitality and beauty
- Quiet-weekday win-backs when walk-ins stall when demand dips
- Launch-day alerts for creators and ecommerce pickup points
Launch path
- Place a QR where customers already pause
- Send a welcome alert within 24 hours of opt-in
- Review taps, then rewrite the weakest message
- Create your Klikr account and branded subscribe link
Questions merchants ask about Opticians marketing
Will this work if our shop is mostly walk-in?
Yes — print a QR at the counter, booking desk, or bag insert. Many Opticians merchants grow their first list from till, table, or mirror scans before they ever add a website widget.
Is SMS cheaper for your market merchants?
Per-message SMS costs rise fast. Web push is typically more economical for frequent updates once people have opted in, especially for midweek nudges and restocks.
What should we send first?
A welcome offer or useful update within 24 hours of opt-in. Prove the channel once, then add restocks, reminders, or flash deals based on what actually earns taps.
Compare plans on pricing, then open your dashboard.
Get started with Klikr
Create a free account during beta — no card required. See how it works, pricing, and the FAQ.