What to track
- Sends and delivery health
- Notification click tracking / tap-through
- Which offers and titles win
- Subscriber growth over time
Push notification dashboard jobs
A useful push notification dashboard answers: Did it send? Did people tap? Should we send this angle again? That is notification management with feedback — not vanity charts.
Improve push notification CTR
- Lead with the offer, not your brand slogan
- Use scarcity only when it is true
- Send when your audience is free to act
- Compare similar campaigns week over week
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