Campaign types that convert
- Timed flash sales and payday weekends
- Product launch and drop alerts
- Abandoned intent follow-ups for ecommerce
- Local reopen / specials for brick-and-mortar
Push notification campaigns checklist
- Audience
- Only people who subscribed to your business
- Promise
- Match the reason they opted in
- Copy
- One clear action in the title
- Link
- Land on the offer, not a vague homepage
- Review
- Check taps before you scale frequency
Pair with other channels
Use push notification marketing for urgency; keep email for long-form and SMS for critical one-to-ones. Compare cost with the SMS vs push calculator.
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